TPG Obaly Consultants & Drift Innovation are the recipients of the globally recognised 2012 Red Dot Design Award for Communication Design for the new Drift HD packaging. An international jury granted the red dot award, which is recognised as a quality seal and gives world-renowned merit to both TPG’s & Drift’s creative design skills.
A unique feature of the packaging includes the same black ‘soft touch’ exterior finish as the camera to give the user an immediate emotional connection with the product and one of Drift Innovation’s signature attributes. The design also incorporates reinforcement with space for a security tether line to pass undisrupted through the high clarity window box.
The accessories case was also carefully engineered to incorporate all the necessary mounts and accompanying accessories in a durable polymer case that doubles as a Drift-branded travel case.
Red Dot Design Award 2012