‘Jooze’ is a fictitious brand created for the packing of fruit juice drinks
‘Jooze’ is a fictitious brand created for the packing of fruit juice drinks. The packaging has been designed to be novel; to differentiate and to be aimed at a younger consumer group. The design is striking and individual. The wedge shape allows the structure to be squeazed.
Colours and graphics are representative of fruits.
The font styling suggests that ‘Jooze’ has been created and printed in chalk, as it is a chlildrens’ product.
Article Source: http://www.lostateminor.com/2010/09/27/jooze-juice-cartons/