Stila Cosmetics container becomes virtual makeup artist
Smart packaging enables Stila Cosmetics to talk directly to consumers on shelf. Its talking palette packs, such as the one for eye shadow, show and tell consumers how to achieve the “smoky eye” look using the product. A lenticular image on the front panel changes to show a visual representation of the look when the case is turned at different angles. The inside of the package becomes a virtual makeup artist. When a button is pushed, an audio recording guides users through the steps to achieving the smoky eye look.