Packaging Design and Cost Optimisation for Consumer Goods
Invariably, our work here must satisfy highly technical and global manufacturing standards covering a wide range of products and packaging scenarios. Whether we are working on packaging design / development or cost reduction programmes, we operate to internationally accredited CAD specifications, pack test evaluations, Supplier quality and cost benchmark analysis – end to end.
Bowers & Wilkins trusted in TPG’s packaging design skills to develop packaging for their most expensive product range yet. They did not want to rely on their packaging suppliers; they wanted fresh solutions, a fresh approach, packaging innovation - which is what they got. We took this development from concept to CAD prototyping to implementation. The new 800 Series Diamond speakers were launched in 2015. Watch unpack video
For DK Brands, the largest kitchen accessory company, we designed the new packaging ranges for Cole & Mason, Zyliss, Culinare etc. Design concepts to prototypes to pack testing, specifications, supplier sourcing and China implementation.
Redesign all of packaging to overcome damage issues and packaging quality weaknesses, in part created by the large number of China suppliers and manufacturing sites then being used. We developed Kenwood Group International Packaging Standards / Test Procedures / a CAD based Specification System. We redesigned packaging around modular sets of internal pulp mouldings and gift styled litho printed corrugated carton structures. We prototyped, tested and implemented each international standard - the end results eliminated damage and created a family of structures supporting the Kenwood brand and its market status.
For Lakeland we have undertaken several constructional design projects leading to the development of the Lakeland Packaging Manual, constructed to be easily workable across its very large overseas supplier portfolio. It provides packaging guidelines and ensures consistent packaging quality across Lakeland’s products.