Cost Effective and Sustainable Packaging Technology for Returnables
We always work to ensure that our Clients packaging solutions are sustainable, recyclable or reusable – directly or indirectly. In specific areas, we are asked to design packaging that will be workable in a returnable / reusable sales distribution stream; often to create the packaging footprint for an ethical or organic business.
This project involved the refinement and cost reduction of Abel & Cole’s widely used returnable customer packaging. The detail and profile of each box was changed to optimise die cut sheet laydown – the target being to reduce converter waste and its associated cost. Box top flaps were changed to a two up interlocking wave design. Similarly, the internal diagonal fitments were redesigned around the wave profile which allowed two fitments to be produced from the original one up, one fitment blank. That’s a 50% saving!
Bowers & Wilkins trusted in TPG’s packaging design skills to develop packaging for their most expensive product range yet. They did not want to rely on their packaging suppliers; they wanted fresh solutions, a fresh approach, packaging innovation - which is what they got. We took this development from concept to CAD prototyping to implementation. The new 800 Series Diamond speakers were launched in 2015. Watch unpack video
This development was a spin off from the main cost reduction project – an identified marketing opportunity to provide TNT customers with a reusable packaging format, durable enough to be used over several trips whilst maintaining contents security and their protection. A great development which put TNT well ahead of its competition.