TPG produces innovative and creative packaging design that works. We can say this because we know the packaging manufacturing industry sector and what it’s capable of inside out. We design innovative packaging formats that are sustainable, cost effective and technically workable.
We create and cross fertilise ideas and techniques from area to area, Supplier to Supplier and across different technology sectors.
None of this is allowed to restrict TPG’s packaging design innovation; just the opposite infact. This pack design approach is applied to any product and packaging area. The process that we employ starts with brainstorming – creating ideas from as wide a range as possible but ideas that will meet the Clients’ brief. Ideas are refined and measured against TPG’s template PAKSIS format comprising uniqueness, decoration and branding, development scale and timeline, sustainability level, performance and quality, factory production, Supplier routes and costs.
Once we have explored the creative packaging aspects we move onto CAD design and prototyping which we do inhouse. Prototype designs can be a complex set of mouldings, a flexible laminate, a glass or plastic bottle range, a series of carton designs or a set of industrial corrugated packs. After this the process of design development, การทดสอบ, piloting, consumer work etc moves through its normal development path and onto implementation.