Seattle’s Best’s label devises a flavour intensity numbering system

Coffee drinkers truly are on sensory overload when deciding among the myriad flavour varieties. Breakfast Roast or Pumpkin-Flavored Latte? Starbucks-owned Seattle’s Best coffee is attempting to take the stress out of the selection process by making communication of each product variety literal on the package. The brand is rolling out a “level system” numbered 1 through 5 on the label that simplifies understanding of the flavour intensity by assigning each product variety a number on the scale, with the strongest brews getting a 5.