Every project has a design aspect and in many cases this is the priority packaging innovation development driver. Innovation doesn’t need to cost more. It won us the 2012 Communicative Packaging Red Dot Award for our Drift Action Camera pack.
We made a standard pot into a non-spill pack for a range of kids dry snack foods. This was a unique pack development; it won several consumer awards and was fundamental to the ethos of the company.
Booja - Booja asked TPG to redesign its Truffle Selection confectionery packaging. Nothing simple; it’s a range of easy open, click reclosable, book style hinged cartons with removable internal panels, creating a discrete style – and all from one piece of cartonboard. Efficient design at optimum cost.
For Drift Innovation, we developed award winning packaging for their action cameras, Ghost – S and Stealth 2. Very clever packaging and communication - achieved the German Red Dot Award 2012.
Finchtail aim to solve everyday problems in a simple and useful way. Equal parts design, sustainability and common sense. For this project, Finchtail asked TPG to develop a board based tablet / mobile stand - easy to assemble, low cost, super cool; followed by the design of its packaging and retail display packaging. We’ve created the first use of corrugated as a consumer product and of course, it’s low cost and fully recyclable. The carton is a unique design and incorporates a tear strip, optional integral euro hook and a reclose feature.